Why the
unfounders?

Mitch Lee
Mitch Lee – National Pizza Awards 2023

Teams Make Brands
Not Just Founders

I’m here to shine a spotlight on the often unsung heroes

The Unfounders is dedicated to amplifying the narratives of those unseen in the startup realm.

 Join us in celebrating the heartbeat of entrepreneurial success.

The people behind the people behind the brand.


Mitch Lee - Mitch's Kitchen 2018
Mitch Lee – Mitch’s Kitchen 2018

Who is Mitch Lee?

I’ve always loved being an entrepreneur…

In 2011 I tried launching a clothing brand: Fresh Fox.

In 2012 I had a YouTube channel & food blog “Macro Mitch” working with brands to create recipes.

For years I made a living combining blogging with free-running. Performing, coaching, taking part in adverts and music videos or extras work in films.

In 2018 I decided to launched a D2C plant based meal brand called Mitch’s Kitchen.

For 3 year’s I worked to grow the business but when Covid hit, sadly it didn’t survive (check the full story here)

Since then – I’ve LOVED being an employee!

I became the first UK employee at Heura Foods, Spanish plant-based meat successor brand tasked with the mission to help grow the brand here.

This taught me that even as an employee – working in a start-up, you have the ability to utilise your entrepreneurial spirit & make an impact.

I moved on to be Head of Sales at Purezza & La Fauxmagerie selling delicious, award winning plant-based cheese.

And now I lead the sales as Senior National Account Manager at PACK’D – focusing on delicious, natural and organic frozen fruit & vegetables, all packed in award winning paper packaging.

I’ve built an incredible network of other employees in the start-up world, with unique and inspiring stories I can’t wait to share.

If you want to enter the world of start-ups but don’t know what life is really like, then this is the podcast for you.

Welcome to The Unfounders!

Im SO glad you’re here 🙂

Mitch